Understanding the Diamond you’re buying

If you’re coming to the Jewellery Quarter for the first time to choose a special piece of diamond jewellery it can feel like an overwhelming experience if you don’t know what you’re looking for. Faced with tempting deals, low prices and more diamond for your budget it can sometimes seem too good to be true; that’s because unfortunately sometimes it can be. Most of us have heard of the term ‘conflict diamonds,’ but how much more do you know about the darker side of diamond dealing? Over the next couple of months you will be faced with remarkable diamond offers from the high street. Here’s some good things to know before buying the diamond of your dreams. 


Proper diamonds have certifications. A certified diamond carries it’s own ID card which explains in detail the attributes of your purchased diamond. Your certified diamond should have details of its clarity, weight, colour and statistics of it’s cut. Reputable certifications should tell you exactly what you need to know. All House of Solus diamonds are GIA certified; also known as the best diamond certification. GIA ( Gemological Institute of America) is a non profit independent institute dedicated to the research and education of gemology. A GIA certificate gives you a precise analysis of your diamond. If you are ever unsure about the diamond you have just bought you can always do the ‘newspaper print test.’ Place your diamond over the top of a newspaper. Shine a bright light over the top and if you can see the letters through your stone, it’s not a real diamond.


Determining the price of a diamond really does come down to 4 factors. You may have heard retailers talk about the 4 C’s. The cut, colour, clarity and carat is what diamond professionals use to determine the cost of a diamond. The purer the diamond, obviously the more valuable the diamond. Diamonds with certain rare qualities are also higher in value. For instance, diamonds which are colourless are of most cost. Most diamonds, although you may not see – have small specs of yellow or brown colouring in them. Diamond pricing can be a bit of a minefield. (excuse the pun) Two stones can appear identical to the naked eye. It can be that a less brilliant diamond with slightly more impurities can determine a difference in the thousands when it comes to price. With high street retailers having to compete with one another and a very enthusiastic sales person if can be an overwhelming experience when it comes to the selection process. 



As we’ve discussed the quality of a diamond is measured on the 4 C’s. It can seem like quite a simple process, but once a retailer is throwing numbers and letters at you it can soon get confusing. 

CARAT: The carat of a diamond is otherwise known as the weight and this is measured by 100 ‘points.’ So a one carat diamond is a 100. Three quarters of a carat is known as a 0.75 carat and so on.

COLOUR: The colour of a diamond is graded by the alphabet. The best colour diamond you can get; indeed a colourless diamond is graded as a D. When you’re looking for a good quality diamond , the stone shouldn’t look yellow in colour. The more yellow a diamond the poorer the quality. You start to notice a yellow tinge in colour when you get to a K. A ‘Z’ colour diamond is practically brown in it’s appearance. 

CLARITY: Now this is where the jargon of diamond talk can start to get complicated. However once you understand the terminology used it’s easy to follow. The clarity of a diamond is measured by impurities which is magnified at ten times its true size. When a diamond professional is looking at a diamond’s clarity they are looking for the inclusions set within the stone. They can be ‘very very slight’ inclusions, (known as a VVS1 or VVS2) through to Slight (SI1 or SI2) and beyond to ‘Included.’ (I1, I2 or I3)  Your certificate should point out where these inclusions sit within the stone so you can reassured that it is in fact the right diamond and certificate. 

CUT:  The cut of a diamond if pretty straight forward. Most consumers have heard of round cut, brilliant, emerald, marquise and pear. However the quality of the cut that determines the price of the diamond. The depth of the crown, the facets, angels and all the other slices of the diamond plays a part of how the diamond refracts the light. A reputable certificate will point out the cuts of the diamond usually rating it from poor – excellent. 



At present Britain are a part of the ‘Kimberly Process’ – a process which unites 81 countries around the world in tracking and preventing the trade of conflict gems.  Being a part of the National Association of Jewellers. – as House of Solus is, means that we have to adhere to the Kimberley Process and make sure the we’re not selling diamonds of conflict. The European Union is the chair of the Kimberly Process, which means post Brexit the UK will have to apply for its own membership to the process. So what does this. mean for the jewellery retailers and diamond prices? Well at this point in time it is all very uncertain so now is a good as time as any to brush up on your diamond knowledge in preparation for the inevitable changing climate.



At the House of Solus we always want to offer our clients the best value of diamond for their expenditure – which is why during an initial consultation we ask you of you’re rough budget. A bespoke experience if for those that are truly interested in the quality of what they are buying. Our jewellers explain and describe each and every diamond you are looking at. We source diamonds suitable to your expenditure and you can sit and look at each diamond close up until you’re completely satisfied with the stone you have chosen for us to set. The beauty of the House of Solus experience is each and every appointment is private. We aren’t about pushing through fast and quick sales. We want each client to be educated on the diamond they are buying. We feel are clients are therefore reassured and trusted in our processes and the quality of diamonds we are supplying. 



Why bespoke?

With the high street cutting their prices to compete with the ever dominant online market – we explore why the journey of bespoke may be the easiest option.

Choosing a piece of precious jewellery, whether it be an engagement or wedding ring for a loved one or jewellery that symbolises a personal meaning, making that right decision can feel like an overwhelming experience. Shopping around a busy high street or scrolling through endless images on websites can just leave you feeling muddled and even more confused. More often than not the experience of ‘top deals’ and the saturation of fine jewellery can take the sparkle out the experience.

When some hear the word ‘bespoke jewellery’ it can be met with trepedation. Surely there must be a minimum spend for such an intimate and personal service? What if the designer just doesn’t understand what I want. What if I don’t know what I want? Will I be wasting their time?  Believe us – there’s nothing we haven’t heard! We understand that no matter what the budget, each piece created is important and personal; something that can be lost in some shops.

So where do I begin?

Firstly it’s always good to have a vague idea as to what you’re after and your expenditure. Even if you don’t have a precise figure a ball part always works best for us. Secondly – book your appointment. That always helps! Your own House of Solus designer will then be in touch and introduce themselves. They can either call or Skype (for our overseas clients) and will work with your diary to book a date in for your design appointment. We hope after the initial consultation you’ll be feeling a lot more confident and reassured in the bespoke service that we can offer.


The design appointment

Situated on Warstone Lane in Birmingham’s historic Jewellery Quarter – The House of Solus design studio is a calm and tranquil setting to begin your customised jewellery design. Unlike the high street we only offer a one on one service. You’ll firstly be introduced to your designer who will get an understanding of your budget and what kind of design you’re after. Don’t worry if you have no idea! That’s why we’re here!

Your designer will engage the type of style your warming towards and start designing it on our latest CAD technology in front of you. We understand that designing a piece of jewellery from scratch can seem daunting which is why we’re here to make your life as easy as possible. This is where you can really see your bespoke jewellery come to life. If you’d prefer to see a sketch of your design instead of a computerised image – we can do that too! We will work with you until you are completely satisfied.


This personal service really is the beauty of bespoke. I’m sure we’ve all been there where we’ve been scrolling through the internet over endless pages of designs and we’ve felt our brains slowly become overloaded. I’m pretty sure we’ve all also been in a busy high street store where we’ve not felt that special shopping experience that high street retailers are trying so desperately to achieve. The high street has just delivered it’s worst performance in 12 years. With consumer spending habits being upredictable and volatile there loads the question within the jewellery industry – are you getting true quality for your money? Non certified diamonds and plated metal is unfortunately becoming more and more common. Imported diamonds and precious gems are also on the rise – with many jewellery stores wanting to undercut. With all these factors in mind it can be difficult for retailers to offer that one on one service without a time restraint. As they say time is money. Because our design studio is by appointment only, you will get that service your after without any interruption. The reason we also ask your budget for your jewellery is not to be rude or gauge if you’re worth spending time on. It’s to guarantee that we will find the most ethical way of sourcing your jewellery design.


At the end of the final production – your designer will get in touch to arrange a collection. Your jeweller will discuss how to best care for your specific piece of jewellery so it lasts a lifetime. This is the perfect time to ask any questions too. 

In the last three years we constantly hear about how easy the process was from start to finish. Word of mouth is a pretty powerful thing so there’s no better feeling than a customer leaving saying that they will recommend us to family and friends. It reassures us that in a world of retail uncertainty that we can be certain the beauty of bespoke is the way forward.


How to care for your jewellery

So you’ve had your design consultation, you’ve waited for that special piece to be made just for you and now it’s time for you to enjoy wearing it. Like with all priceless pieces the thought of how to best care for your jewellery is something that we’re often asked upon collection. So here we’ve put together a fools proof guide of maintaining and caring for your bespoke item.

Cleaning your jewellery

Some jewellery can tarnish over time when it’s had exposure to oxygen. 9 carat gold and silver will need polishing. The slight tarnish can make your jewellery look duller and darker. Harder metals such as platinum, palladium won’t tarnish but will scratch over time as jewellery does. We recommend getting all jewellery cleaned by our in house polisher once a year


With everyone’s lives busier than ever it may seem hard to spare a thought for how your jewellery is wearing. Washing up, showering and moisturising will however all take a toll on your stones shine. If you can take the time to simply run your ring under a hot tap and with a mild detergent and soft bristled toothbrush brush over your diamond or gemstone it will prolong your rings finish.


Whether you have a polished or matt shine every day wear can dull your piece of jewellery. If you can we reccomened taking your jewellery off and keeping it somewhere safe for chores. If you’re a gym bunny take it off for that too! 


If you’re ever unsure about the condition of your bespoke piece of jewellery please bring it in to our design studio where our designer will give it the once over. The House of Solus offer a complimentary ring polish upon purchase of your wedding ring, so you can be assured your engagement ring will be stand out against your wedding ring.